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Help Us Continue With our Drive to Do Well but Doing Good!
Thursday, March 22, 2012
 
This month, we’re benefiting Ronald McDonald House of Houston. Same as last month, for every new Facebook Like we get throughout the month of March, we’ll be donating a dollar to the organization. So, help us benefit this organization in record numbers and share this post with your friends!
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Driving the Starship Forward
Tuesday, March 13, 2012
 
Driving innovation forward in your organization is a daily challenge, as is keeping yourself motivated and energized. The basics of effective leadership and performance don’t change, but the way in which we connect with those core techniques do.
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Keeping Your Eye on the Ball!
Tuesday, March 6, 2012
 
What does it take to keep your eye on the ball and not the target? Is it commitment, talent or sheer desire that helps us work toward a certain result? Read on and find out. Read More >>
 
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Three Strategy Pillars of Mobile Marketing
Tuesday, February 14, 2012
 
The 3 specific items that should be a part of every mobile campaign in order to be successful Read More >>
 
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Driving Web and Mobile Innovation for the Community!
Wednesday, February 1, 2012
 
This month we launch a great campaign to introduce our friends and fans to our ContentActive Facebook Page. Starting February 1st, we will honor a different Houston-based non-profit organization with $1 each month for every “Like.” This month, our beneficiary is Houston READ, soon to be renamed the Houston Council for Literacy. Read More >>
 
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The Cuban Lightening Rod, Agree or Disagree?
Tuesday, January 17, 2012
 
The Cuban Lightning Rod
Take a poll of your business associates asking for their top five list of provocative, successful entrepreneurs, and its likely Mark Cuban would be on most people’s list. Owner of the NBA’s Dallas Mavericks and HDNet (among many others), Cuban is a proven winner who’s never short of an opinion, and a lightning rod for praise as well as barbs. Read More >>
 
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Get Active, Starting Fresh in 2012…
Wednesday, January 4, 2012
 
After several years of requests to share our thoughts and philosophy about Content Active, our management team has made a 2012 resolution to write dedicated posts regarding technology and the strategy behind our business.

As the inaugural writer, I have pondered my theme and feel (rightly) that this blog needs to commence with a call to ACTIVE. Active is an integral part of our company name, and the working equation behind our business.
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Directory Submission Guideline
Wednesday, April 27, 2011
 
The effectiveness of directory submissions within an SEO campaign is a topic that has been debated within the SEO community for some time. When ContentActive’s SEO manager (and Author of this article) started his career, the debate focused more on the impact of online directories on the traffic of a site, nowadays the question would more concern the impact of the link popularity brought by online directories and how it helps (or not) your website to acquire some rankings within the search engines results pages. The implementation of the “Google Panda” update is making this debate even hotter Read More >>
 
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5 Reasons Why Your SEO Consultant Needs You…
Friday, March 25, 2011
 

The successful Search Engine Optimization of any website is the result of a delicate balance between many factors, technical, semantic, onsite and offsite and it is also the result of a very close collaboration between YOU and your SEO consultant.

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6 signs to identify how competitive keywords are
Wednesday, March 9, 2011
 
Identifying how competitive keywords in the semantic area you are is a crucial step of your SEO campaign. The level of competition of one semantic area will dictate how much effort, how much time, how much budget you will have to put into your SEO and ultimately what results you may expect from it. Here are a few questions you should ask yourself in order to define how competitive is your semantic area. Read More >>
 
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